About Us

IT'S in the BAG Boutique
Pretty Outside. Powerful Inside.

Hello and welcome to IT'S in the BAG Boutique!

It’s in the Bag Boutique is focused on empowerment. As a retired school teacher, and now a business woman, the need for promoting personal and child protection is extremely important to me. Sadly, in today’s world there are some very bad people out there that will do us and our families harm. Women lead busy lives with work, classes, errands, and fitness etc. A firearm or weapon of choice is an equalizer. With a weapon, women are empowered. 

As a woman, I feel it is extremely important for women to have the choice to take responsibility for their own safety and security if they so desire.

It’s in the Bag Boutique provides women with a safe and secure place to store their firearm or weapon of choice. All handbags have a separate concealed compartment that are instantly accessible. If you do not feel comfortable carrying a firearm, this designated pocket can be used to carry pepper spray, a taser, an electronic whistle or whatever make you feel safe and protected.

It's in the Bag Boutique designs and manufactures their own line of concealment purses, Lady Conceal. Each one features an ambidextrous concealment pocket for your handgun, complete with a durable, ballistic-grade lining, and a removable, adjustable universal nylon holster. Knowing safety is paramount, all Lady Conceal purses are crafted with YKK locking concealment zippers to ensure the well-being of curious children. Beautiful interiors are complimented with a leather strap for your keys and roomy pockets for all your other necessities.

Carry because you love yourself! Enjoy shopping!

Diana West